What Internet Marketers DON'T Know About Wealth Attaction

It's a privilege to work with a number of the sharpest
Internet marketing wizards on the planet, including Derek
Gehl at The Internet Marketing Center. In fact, he and
Corey Rudl contributed a special chapter to one of my new
books, "No B.S. Direct Marketing For Non-Direct Marketing
Businesses."

And my businesses profit enormously, as do my clients, by
smart use of online marketing.

That's why I'll cover some key distinctions about making
money online vs. offline in two very special tele-seminars
($395 value). These valuable tele-seminars are yours as FREE
gifts from Derek Gehl.

They will take place only once, advance registration is
required, and latecomers may be refused admission.

So, reserve your spot right now at:

http://www.freegiftfrom.com/derekgehl

However, here's something to keep in mind: the Internet is
but a media, or, actually, a media toolbox. But it is no
more than that. It is not a panacea, not an end-all, be-all
for the entrepreneur seeking real, solid financial
independence. To establish real wealth, there's more than
one piece in the puzzle box!

There are three big secrets to the success that I believe a
lot of people miss or learn only slowly, expensively, and
late.

* SECRET #1: Diversity Equals Stability.

Conversely, relying on any one thing excessively equals
vulnerability. The worst number in business is: one.
One product, one service, one media, one key employee,
one key client.

If more than 10% to 20% of your income is dependent on
any one thing, you're a Titanic en route to an iceberg.
The smartest pencils in the box think: multiple.
Multiple sources of income. Multiple means of acquiring
customers. Multi-media.

This is not always welcome advice, especially by people
temporarily making lots of money easily and cheaply,
from one cheap media like the Internet. But I've been
a marketer and entrepreneur for more than 30 years.

I've seen lots of change, sudden upheaval, and lots of
financial wipe-outs by relying on 'one.' I've also
seen people grow and sustain giant incomes by
'multiple,' not 'one.'

That's why I so strongly urge a broad understanding
and application of direct marketing, using multiple
media. If you restrict either your education or your
implementation to any one media, you're making a huge
mistake.

* SECRET #2: Income vs. Equity.

Most marketers think only in terms of Present Income,
not in terms of locked-in Future Income or Equity. But
income equals income, here today, gone tomorrow. You
need to develop a business that provides both.

* SECRET #3: Sequential vs. Simultaneous.

Most people try to achieve whatever success they seek
sequentially. First, get an education. Next, a job.
Next, a business. Next, make a good income. Next, save.
Next, invest. Etc.

Entrepreneurs who get wealthy live simultaneously, not
sequentially. This is both a different mindset and use
of a different set of practical skills.

Observe, for example, Donald Trump, who I was on a
seminar program with last year.

Trump didn't get a hit TV show, then next in order, do
a book, then next in order, aggressively leverage his
brand beyond real estate, then next in order, start
and complete one real estate project before beginning
another, then next start speaking for $250, 000.00 and
up per speech, then next launch a magazine.

He put things into motion simultaneously. And if you
give yourself the excuses of "he was already successful"
or "easy for him –- he has lots of resources," you miss
the point.

Success is all about resourcefulness, not waiting until
you have resources. You attract resources by being
resourceful. You attract more faster by massive,
simultaneous action than timid, slow, sequential action.

If you find these ideas provocative and want to explore them
and others like them in deeper detail, I hope you'll obtain
copies of my two newest books (each with an audio CD):

"No B.S . Wealth Attraction For Entrepreneurs" and "No B.S.
Direct Marketing For Non-Direct Marketing Businesses"
available at bookstores or Barnes & Noble's special
direct order web site: http://www.BN.com/dankennedy.

If you prefer first getting free sample chapters, hearing me
interviewed about the books by Kristi Frank from season #1
of The Apprentice, and getting other free information, go to
http://www.NoBSBooks.com.

Also, Derek has arranged a very special free gift package of
two very special marketing and money making tele-seminars
with me. The gift is just for Internet Marketing Center
customers and friends selected to receive this article, and
only for a very limited time.

These tele-seminars will not be sold and participation is
extremely limited, representing a true value of at least
$395.