How You Can Use a Blog to Wildly Accelerate

The fact is, blogs are no longer just online diaries of
people's personal lives. Both online and offline businesses
can use blogs to take their products and services to a wider
audience -- increasing their traffic, leads, and sales.

Let's look more closely at a few of the extremely powerful
ways your business can benefit from a blog. With an
effective business blog, you can...

HUMANIZE YOUR BUSINESS:

Because a blog is much more informal than other web sites,
you can write posts in your own voice and give your business
more of a human face.

This helps reassure prospective customers that there is a
"real person" behind the web site who will take care of
their needs. It also allows you to inject much more of your
own personality into your online business than your main
sales site could do.

IMPROVE YOUR CUSTOMER SERVICE:

Your blog can act as a kind of interactive FAQ, allowing
your customers to submit questions and you to answer them.

You can also provide product updates, "how-to" articles, and
other information of relevance to your customers. And
prospective customers who see your blog will be encouraged
by your commitment to good customer service!

GIVE YOUR TARGET MARKET THE INFORMATION THEY'RE
LOOKING FOR:

With its automatic archiving feature -- by date and category
-- a blog is a fantastic content management system.

It's easy for you to post new information on a regular
basis, and it's easy for your visitors to find the
information they want.

With a well-written, regularly updated blog, you can become
a reliable resource in your industry, and build a following
of loyal readers who depend on your content. These people
will be your best potential customers!

DRIVE TRAFFIC TO YOUR SALES WEB SITE:

If you already have a web site, a blog can give your traffic
levels a real boost. For starters, your blog will attract
new visitors that you can then redirect to your main sales
web site through links and special offers.

But an even MORE effective technique is to use strategic
keywords and links to specific sales pages to dramatically
improve the search engine rankings of both your blog AND
your main web site.

BUILD YOUR CREDIBILITY AND ESTABLISH YOURSELF AS AN
INDUSTRY EXPERT:

You can give your credibility a real boost by regularly
posting valuable and relevant information on your blog.

It's a great way to establish yourself as an expert in
your subject area -- and allow your visitors to feel much
more comfortable buying from you.

PROMOTE YOUR PRODUCTS OR SERVICES:

You can actually sell products directly from a blog using a
service like PayPal, or you can use your blog to mention
new products and direct your visitors to your sales
web site.

GENERATE EXTRA INCOME:

There are now several advertising programs available, such as
Google AdSense ( http://www.google.com/adsense), that allow
you to monetize your blog and generate an extra revenue
stream.

There are many small business owners who are using blogs to
benefit their businesses right now... with some spectacular
results. We've come across farmers, PR consultants, tailors,
CEOs, and many more who blog with great success...