Harness the Marketing Power of the Latest "Cool Tool"

I'm sure you've heard about one of the biggest things to hit
the Web in the last few years -- blogging.

A "blog" (derived from the term "web log") is basically just
a web site -- with two key differences:

First, it's extremely easy to add information to it. A blog
is like an online journal, so you just log in, type what
happened today, post it, and you're done!

Second, you can add a simple little feature that
automatically tells a whole bunch of other web sites that
you've made an update to your blog -- every time you make a
change!

You may also have heard that there are millions of blogs out
there... more than 28 million with a new one starting every
second, according to blog directory Technorati
( http://www.technorati.com).

However, what you may NOT know is that a blog can also be a
very powerful marketing tool for your business... And some
people actually earn an income just from blogging!

The fact is, blogging is fast becoming an extremely
important strategy for any online marketer. An effective
blog can...

* Drive swarms of traffic to your main web site

* Generate MORE product sales

* Create an additional stream of advertising income

* Be a great customer service tool

... And much more.

Blogs have an informal, conversational style, and readers
can join in by commenting on each post. Blogs can be chatty,
controversial, informative, opinionated, and often humorous,
and it's this "human" aspect of blogs that draws many people
to them.

But the best part about blogs is how accessible they are to
EVERYONE. Blogs are...

* FREE (or very inexpensive) to set up using services like
Blogger (http://www.blogger.com ) or TypePad
(http://www.typepad.com).

* EASY to use -- you can literally create your own blog in
less than five minutes!

* EASY to promote with all the new tools and resources
that have been created specifically for blogs -- like
Google's blog-only search engine, Google Blog Search
( http://blogsearch.google.com).

... Plus, they are PROVEN successful promotional tools for
both online businesses and offline businesses. In fact,
every business person should have a blog -- and I suspect
that soon enough, everyone will.